Learn how to attract readers for your self-help or expertise book, using strategies and techniques designed to speak directly to them -- not just talk to the page. From the five-part package of introductory information that every expertise book must have, to the three main stages of writing your manuscript for readers, this class will cover everything you need to know if you want your book to be reader-driven and, as a result, sell its very best.

...presented by Laurel Marshfield.

Laurel Marshfield has been a professional writer and editor since the early 1980s, and she is the owner of Blue Horizon Communications, an editorial services company specializing in book manuscripts and proposals.

Laurel works with authors of nonfiction, fiction, and memoir to prepare their manuscripts for publication -- by offering a complete range of editorial services: from coaching, to manuscript evaluation, to substantive copyediting, and from co-authorship to ghostwriting.

Later this year, Laurel will launch a new editorial services business for expertise authors who own small service businesses. Your Book Your Business will offer an integrated book content design and business packaging system. Both are designed to grow an author¿s service business into a highly successful info-preneurship.